The Evere origin story: two sisters, one bladder infection too many.

Mona Zeina here. Let me paint the picture. A date goes well. Two days later, that familiar sting. Then the scramble: book a doctor, wait, explain it all again, walk out with another course of antibiotics. A week later, maybe a yeast infection as a bonus. Repeat a few months later.

For years I thought this was just my life. Nobody had ever really explained my intimate health to me, and nobody mentioned that every extra round of antibiotics comes with a cost.

My sister, El Zahra, was deep in medical school and heading towards gynecology. One evening I vented, again, and she asked the question that started everything: "Why is everything you've been given about treating it, and nothing about preventing it?"

We started reading. Studies, guidelines, forums full of women describing the exact same loop. The science on prevention existed. The products that actually fit women's lives mostly didn't.

Cranberry juice that stings. One-ingredient supplements promising miracles. Hush-hush packaging, as if UTIs were something to be ashamed of. And the idea that intimacy should come with a calendar and a worry.

So we decided to build what we wished we'd always had: a gentle, science-led system for the different moments a UTI can sneak in. Daily support, something for intimacy, and something for when you feel that first twinge.

We're launching in Denmark, starting small and doing it carefully, with the evidence in front and the jargon in the back. Every claim we make, El Zahra checks. Every word we write, Mona Zeina tries to make sound like a friend, not a leaflet.

If you've ever stood in a pharmacy at 11pm wondering why this keeps happening: this is for you. Welcome to Evere.