Myth-busting · 4 min read
Put down the scented wash
Your vagina cleans itself. The flower-meadow industry would rather you didn't know.
By Mona Zeina · Co-Founder & CEO

Somebody, somewhere, decided vulvas should smell like a spring meadow. And an entire industry was happy to sell us washes, wipes and sprays to get there.
Here's the truth: your vagina is self-cleaning. It's one of the smartest systems in your body. It does not need your help, and it definitely doesn't need perfume.
What over-washing does
Your intimate flora is mostly Lactobacilli, the good guys that keep things slightly acidic and protected. Soaps, douches and fragranced products can disturb that balance.
A Canadian survey of more than 1,400 women linked using intimate washes and gels with a higher likelihood of reporting infections, including UTIs. It's an association, not proof of cause, but it's a good reason to keep things simple.
Clean doesn't mean scented. Clean means left alone.
So what's enough?
Warm water on the outside. That's it. If you really want a product, choose something unscented and gentle, for the outside only. And partners: same rules. Simple soap, clean hands, no drama.
A natural scent is not a hygiene problem. It's just a body.



